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Asst Manager or Manager, Marketing & Digital Content

Our client is a leading firm in the higher education industry

Job No: 2276      |       Advertised on: 2021-02-20      |       CIC: Jaclyn Tan      |       Reg. No: R1104237
Job Location(s): West (eg: Queenstown, Jurong, Clementi, Tuas)

CTESxTAFEP_recruitment
  JOB DESCRIPTION Our client is actively searching for  Asst Manager/ Manager, Marketing & Digital Content to join their team!
If you are a dynamic individual seeking a new career opportunity, read further!

Our client, a leading University has established a lifelong learning unit, Exec Professional Development. Exec Professional Development helps working professionals connect the dots between theory and real-world application by creating industry-relevant, authentic learning experiences. Developed in consultation with industry, Exec Professional Development’s portfolio of continuing education programmes emphasize the integration of theory with hands-on application, and are co-taught by the faculty and industry experts.

Our unit is fast expanding and we are seeking the above role, who will support the marketing and digital content development for the Continuing Education and Training unit for the University.The University has established a lifelong learning unit. The unit helps working professionals connect the dots between theory and real-world application by creating industry-relevant, authentic learning experiences. Developed in consultation with industry, the portfolio of continuing education programmes emphasize the integration of theory with hands-on application, and are co-taught by the faculty and industry experts.

The responsibilities of this role are:
  • Initiating and managing operations dealing with CET Professional Development marketing campaigns
  • Role includes launching digital initiatives, mounting courses, managing portal, CRM and leveraging on data to provide insights
  • Experience in technology platforms selection, integration - helping in the planning, procurement, evaluation, selection, implementation and integration of new marketing systems
  • Business process redesign - Managing, reviewing and streamlining marketing processes.
  • Lead management - Initiating and improving method of lead nurturing with business development and marketing teams
  • As part of the Marketing & Digital team, to provide support for existing offline outreach initiatives (eg events)
  • Marketing of courses/programmes through various platforms (eg. EDMs, SEM, SEO, social media)

 
The ideal candidate will need to have the following qualities and experience:
  • The digital and marketing environment is your playground
  • University Degree or tertiary related equivalent with at least 2-5 years of relevant work experience.
  • Good understanding of digital outreach channels essential
  • Hands on experience in search engine optimisation (SEO), search engine marketing (SEM), web analytics (eg. Google Analytics), social media, customer relationship management (CRM) systems (eg. Microsoft Dynamics)
  • Knowhow of MarTech initiatives preferred eg. customer data platforms, virtual assistant, web scraping.
  • Stakeholder management - collaborating with other divisions for deliverables
  • Energetic individual who is able to prioritise, work independently, has strong project management skills and attention to detail.
  • Experience in data visualisation tools is good to have, preferably in QlikSense
  • Excellent communication and interpersonal skills.
  • Ability to work as a team member with multiple stakeholders
 
 
An exciting career awaits the right candidate! Click "Quick Apply" to register your interest now.

All applicants' CV will be treated with the strictest confidentiality. We regret to inform that only shortlisted candidates will be contacted.
  SALARY S$5,000.00 - S$6,000.00 per Month

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We will try our best to reply all candidates within 7 working days.

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