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Regional Product Innovation Director (APAC)

A world-renowned household product.

Job No: 2218      |       Advertised on: 2020-11-11      |       CIC: Christina Tin      |       Reg. No: R1103418
Job Location(s): Others

CTESxTAFEP_recruitment
  JOB DESCRIPTION Our client is actively searching for a Regional Product Innovation Director to join their team!
 
Product Strategy & Innovation:
  • Commercialise the vision & strategy by re-orienting product & content development be in the service of fulfilling commercial KPIs required by markets. Establish a culture of data & KPI driven decision making throughout the product marketing organisation
  • Identify new product opportunities through market research and competitive analysis that meet agreed upon category needs of the Area
  • Develop strategic mid-long term product strategy / roadmap for APAC region and together with the countries. 
  • Overall responsibility for driving the markets short & long term product planning through S&OP process, and lead product harmonization & synergies amongst markets as much as possible
  • Collaborate with Global Product Development, Supply Chain and other partners to ensure successful development and launch of new products and initiatives.
  • Manage the different product work streams for the APAC regions to ensure timely launches of new products aligned with the brief requirements. 
  • Be the key contact point between the markets and Global Product development in gathering needed information and feedback to move the project through the NPD cycle within the specified timelines
  • Work with multi-functional teams to ensure that internal and external research is conducted on consumer trends, product positioning, brand strategy, consumer behavior/habits, and pricing in order to make statistically sound decisions on product strategies across channels.
  • Present and demonstrate new products to Marketing teams at regional meetings and conferences
  • Work with finance teams for end-to-end business cases for the new products
  • Analyze product sales results for the Area and alignment with strategic categories growth focus
  • Prepare and recommend product rejuvenations and extensions for every category based on category analysis
  • Recommend product enhancements, new categories, promotional opportunities and partnerships
  • Communicate a thorough knowledge of product information, marketing initiatives, market research techniques, promotional activities and brand strategy 
  • Build and support a strong and strategically focused Marketing Team 
  • Ensure effective control of Asia Pacific Inventory, and lead the collaboration between markets to minimize their excess and inactive inventory and thus improve cash flow. 
  • Monitor competitor products and marketing activities 
Communication and Content:
  • Work closely with markets to create strong, integrated product launches. This includes integration with promotional programs, events, videos, training, catalogue/flyer placement, public relations and recipe development.
  • Conduct psychographic, demographic and life-stage segmentation of consumers to target product storytelling and digital content
  • Create compelling content (still, video, interactive, catalogues etc.) across relevant media channels 
  • Develop and execute a go-to-market plan in collaboration with marketing and sales teams in areas & countries
  • Preparation marketing activity reports and submit to executive management. 
  • Support the company Brand guidelines. Establish and maintain a consistent 
  • Establish and maintain relationships with industry influencers and key strategic partners.

The ideal candidate will need to have the following qualities and experience:
  • Strong leadership and management skills
  • Ability to effectively lead a team
  • Entrepreneurial approach. Original thinking + willing to lead consensus around big ideas. Should be comfortable working without perfectly defined structures and processes, and feeling free to take responsibility to develop solutions as and when needed
  • A learner. Open to unlearn and learn new business models and market trends
  • Creative, innovative thinking skills; has demonstrated ability to generate new ideas
  • Strong verbal and written communication skills with good presentation skills
  • Excellent interpersonal skills
  • Strong negotiation and influencing skills; ability to sell new ideas and concepts
  • Results focused and service oriented

An exciting career awaits the right candidate! Click "Quick Apply" to register your interest now.

All applicants' CV will be treated with the strictest confidentiality. We regret to inform that only shortlisted candidates will be contacted.
  SALARY S$16,000.00 - S$22,000.00 per Month

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