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Digital Marketing Manager (Asia Pacific)

A world-renowned household product.

Job No: 1978      |       Advertised on: 2019-09-13      |       CIC: Christina Tin      |       Reg. No: R1103418
Job Location(s): Central (eg: Chinatown, Raffles Place, River Valley, Orchard, Novena)

Our client is on the look out for a dynamic and experienced Digital Marketing Manager to join their Asia Pacific team!
Reporting to the Vice President, Marketing (Asia Pacific), this role is responsible for changing the way consumers interact with the brand and to deliver tools to assist the Sales Force. If you are a digital visionary who has strong experience in delivering strategic digital needs cross-culturally across multiple countries in all disciplines of digital such as online acquisitions, social, website launches, user experience, web analytics, and project management, this may be the role for you!
  • Partner with Global Digital to develop and execute on the overall Global and Asia Pacific Digital strategy
  • Drive strategies and tactics that increase consumer awareness and Sales Force engagement to ensure ROI on market spend
  • Develop a deep understanding of and map the consumer & Sales Force end-to-end journeys through data while ensuring a great overall experience
  • Identify trends, share and implement best practices for digital marketing activities with a focus on delivering analytical insights.
  • Analyze and report key metrics to Global and Regional management.
  • Mentor, support and provide training to digital marketing managers in the region.
  • Develop and implement road map to drive digital marketing activity (includes digital assets management), ensuring integration/alignment with all marketing functions.
  • Project manage global and regional (market) digital initiatives e.g. data warehouse, marketing automation, social media guidelines, content strategy, etc.
  • Experienced in a global role driving strategy and website management across advertising, SEO, user experience, and content creation/management for direct to consumer companies
  • Other duties as assigned.

Leadership Capabilities
  • Charismatic leadership that can establish shared vision and demonstrate execution to country, Area and Global level stakeholders
  • Empathy to understand local market requirements and what global digital has to offer to align the two
  • Quick ability to deeply understand the company and its business model at the market level and train others
  • Data-driven decisions and holding others accountable to this principle
  • Skilled in developing strategic presentations, action plans, and manage through project plans
Education and Experience
  • Bachelor’s degree required, MBA preferred
  • 5-7 years of digital marketing experience required in B2C and/or B2B2C
  • Expertise in mobile apps, user interface and user experience, eCommerce, marketing automation, SEO and retargeting, social strategy, and content management
  • Financially savvy and skilled in reporting on all KPIs
  • Uncovering insights across all channels; SEO, display, social, marketing automation, website, mobile apps, etc.
  • Experience with multi-channel Attribution Modeling
  • Hands-on experience using Google Analytics or Adobe Analytics, Emarsys or similar enterprise marketing automation tool, and Magento Commerce
  • Experience managing an online agency
  • Social Network and Community Management across relevant platforms; Facebook, Youtube, Instagram, Twitter, Whatsapp, Line, KaKao, and WeChat
  • Strong communication, interpersonal and follow-up skills
  • Able to travel (30%)
  • Excellent English language skills both written and spoken
  • Very strong PowerPoint skills

If the above sounds exciting for you, wait no more! Send in your application to us by clicking on the 'Quick Apply' button.

All applicants' CV will be treated with the utmost confidentiality. We regret to inform that only shortlisted candidates will be contacted.
  SALARY S$150,000.00 - S$200,000.00 per Year


We will try our best to reply all candidates within 7 working days.

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